I started learning content marketing in 2012 as an intern. I was quite fond of writing since my school days; however I officially started working in the SEO and digital marketing industry as a content writer in 2010.
Moving forward, I worked for several digital marketing agencies and web portals, where I learnt cutting edge content marketing practices and their implementation. I brushed up my knowledge and read as much as I could.
My favorite blogs are:
Content Marketing Institute, NeilPatel, Quick Sprout, Convince and Convert, HubSpot, Copyblogger, Ninja OutReach, CoSchedule, Social Media Examiner, Business2Community, HootSuite, Smart Insights and Jeff Bullas etc.
I went through Hubspot’s online course for content marketing, watched Content Marketing Institute’s videos and read lots of Joe Pulizzi stuff.
I must say I gradually evolved into a content marketing ninja by hit and trial. I tried a lot of things such as:
A. Content Re-purposing
B. Content Distribution
C. Promotion through Social Media especially Twitter
D, Experimenting with different types of content such as blog posts, lists, case studies, whitepapers, interviews, podcasts, videos, infographics, images, and SlideShare presentations.
You can re-purpose your blog posts into these formats to feed the content beast.
I converted my posts into PDF files, and made them downloadable from the website. I uploaded those PDFs on to sites like Issuue, Scribd, Box, Flickr, DocDroid and Pinterest (PNG format).
I made long PowerPoint presentations and made MP4 videos out of that (using “save it as MP4” option). I also re-purposed blogs into videos using various tools.
At Techmagnate, an SEO company, where I worked as Content Marketing Manager, I adopted a strategy for elementary promotion of the articles and posts published on the company’s blog. The rest of the promotion was done by the SEO and paid advertising teams.
I promoted published content on different platforms like Inbound.org which later became https://growth.org/, the popular blog run by Ann Smarty. We also used LinkedIn Pulse and published some teaser content and then asked the readers to click the link to our post.
I also used Quora, StumbleUpon(Now Mix.com), Scoop.it and Bizsugar for elementary promotion.
You can also share it on:
A. Blog Engage
Remember, none of these platforms will allow you to mindlessly promote your content. You have to actually be a part of that community and start offering value. The same is true for blog commenting. Do it the wrong way and you are doomed. Do it the right way and you can not only earn a back-link but also fetch quality traffic.
Participate in the discussions and interact with people. Personalized approach and interaction with the individuals is the key to success. Talk to people, who have published, shared, commented and linked to content similar to yours. Ask them to read and share your content as well.
Here I’ll share with you an interesting fact. 90% of the organizations and marketers know how to produce good content, but only 10% know how to promote it.
The following article by Aaron Agius, CEO of worldwide digital agency Louder Online published on www.NeilPatel.com contains some excellent piece of advice on content promotion.
I’ll discuss it all in my next post.